Smarter corporates are starting to look at startups as growth engines
Startups in MENA have been always looking at corporates as customers. But actually smarter corporates are starting to look at startups as growth engines.
Startups in MENA have been always looking at corporates as customers. But actually smarter corporates are starting to look at startups as growth engines.
This is the first dedicated report I see focused on Corporate Venture Capital in MENA region.
The report clearly shows that CVC is evolving from a branding or innovation exercise into a serious strategic growth tool for corporates across the region, whether through market expansion, technology access, product acceleration, or building future business lines.
The corporates should know how to collaborate with startups early, not compete with them late.
Credit goes to MAGNiTT and Philip Bahoshy for putting real focus on the CVC landscape in MENA across the last year.
